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Obaida Hodaifa.
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Available for briefs — UAE & remote
Art Director for the AI era.
Generative AI designer and creative lead — brand films, campaigns and identities directed with a human eye and produced through an AI pipeline. One director, the output of a studio.
View my work
Try the AI Lab
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Experience
Where I've worked
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Selected Work
Seven disciplines, one eye.
Tap a card to open the projects
About me
One person.
A full creative team.
A full creative team.
Architect by training, art director by craft.
Arabic · English — bilingual brand voice.
Arabic · English — bilingual brand voice.
Art director at Reportage Group — a real-estate developer active in 20+ international markets — where I pioneered AI adoption, wiring Claude into the production pipeline through MCP and cutting production time by 30%. Before that: Huawei, White Media, Zircon, Lea Media and GoldMark across the UAE and GCC.
Tech Stack
Tools I run daily
Generative AI ✦
The accelerated half of the pipeline
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Classic Design
The craft foundation
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Let's make something
unignorable.
unignorable.
This entire site was designed & coded with Claude AI — directed by a human who knows exactly what to ask for.
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